Best Estate Agents for Online Property Deals – Save Time and Money Today
October 5th 2025

Want to buy or sell property without the hassle of endless calls or sky-high fees? In 2025, the UK’s top online estate agents deliver seamless deals through cutting-edge portals, slashing costs by up to £9,000 and weeks off your timeline. From instant valuations to virtual tours, these platforms put you in control. This guide, backed by 2025 data from HomeOwners Alliance, Unbiased, and Property Investment Project, highlights the best agents to save you time and money. Let’s dive in!
Why Online Estate Agents Are a Smart Move in 2025
Traditional agents charge 1-3% commissions, draining thousands from your sale. Online agents? Fixed fees, often under £1,000, saving £4,000-£9,000 on a £300,000 property. With average sale times at 4-7 months, their 24/7 portals let you track views, offers, and chats in real-time.
Key benefits include:
Cost Savings: Flat fees trump percentages, especially for high-value homes.
Flexibility: Contracts from 1-12 months, often with “no sale, no fee” options.
Tech Advantage: AI valuations, virtual tours, and Rightmove/Zoopla listings boost exposure by 20-30%.
Control: Manage viewings yourself or add pro support for £300-500.
Downsides? More admin for DIY sellers and limited exposure on free tiers. A robust portal is key to avoiding pitfalls.
Must-Have Features in Top Online Portals
A stellar portal is your deal-making hub. Prioritize these in 2025:
Instant Tools: AI-driven valuations and SMS/email alerts for enquiries.
Multimedia: Drag-and-drop for 360° tours, 8-10 pro photos, and floorplans.
Dashboard: Real-time view/offer tracking; calendar-synced viewings.
Integrations: Auto-listings on Rightmove, Zoopla, OnTheMarket.
Support: Live chat, progress trackers, optional AI negotiation.
Agents like Yopa achieve 98% of asking prices with intuitive apps. Avoid clunky platforms—speed matters.
Top Picks: Best Online Estate Agents for 2025
We’ve analyzed 2025 reviews, Trustpilot scores (4.0+), and user feedback to highlight agents excelling in digital tools, value, and reliability. Each offers tailored packages for buyers and sellers.
1. 99home – Best for Budget Sellers
99home leads with affordability and ease, offering a free tier and robust upgrades. Its portal delivers fast enquiry alerts and listing tweaks.
Pricing: Free (site-only) to £99 (4 months, major portals).
Key Features: Viewing dashboard; add-ons like EPC (£119).
Pros: 4.8/5 Trustpilot; 98% sale price; no-sale-no-fee.
Cons: Free plan skips Rightmove.
Best For: DIY sellers needing flexibility.
2. Yopa – Best Hybrid Experience
Yopa blends online tools with local agents. Its app manages deals remotely, backed by pro support.
Pricing: £999+ (12 months, photos, negotiation).
Key Features: 24/7 dashboard; Rightmove/Zoopla listings; virtual tours.
Pros: 4.3/5 Trustpilot; 98% sale price; pay-later option.
Cons: London fees hit £1,499.
Best For: Sellers wanting local expertise.
3. Purplebricks – Best for App Users
Purplebricks’ mobile-first portal offers free valuations and premium visibility boosts.
Pricing: Free (DIY) to £1,699 (full service, viewings).
Key Features: App for offers/feedback; pro photos/tours.
Pros: 3.9/5 Trustpilot (2025 uptick); flexible tiers.
Cons: 97% sale price.
Best For: Tech-savvy users.
4. eMoov – Best for Long Listings
eMoov’s portal supports 12-month listings with seamless messaging and renewals.
Pricing: £295 (essentials) to £795 (pay on completion).
Key Features: Multi-portal listings; viewing scheduler.
Pros: 4.7/5 Trustpilot; fast support.
Cons: Floorplans cost extra (£100+).
Best For: Slower markets.
5. Visum – Best Pay-As-You-Go
Visum’s modular portal lets you scale services without long contracts.
Pricing: £49/month (basic) to £479 (premium, 6 months).
Key Features: Enquiry manager; EPC/photo add-ons.
Pros: 4.2/5 Trustpilot; no lock-ins.
Cons: Monthly fees stack up.
Best For: Short-term flips.
6. The Property Selling Company – Best Free Full-Service
Zero-cost, full-service digital handling for risk-averse users.
Pricing: £0 (includes legals).
Key Features: Trend analytics; auto-advertising.
Pros: 4.7/5 Trustpilot; 100% sale price; 28-day guarantee.
Cons: Limited ecosystem.
Best For: First-timers.
7. Quicklister – Best Ultra-Low Cost
Quicklister’s simple dashboard is ideal for fast, cheap sales.
Pricing: £79 (3 months, £63 discounted).
Key Features: Video demos; portal sharing.
Pros: 4.6/5 Google Reviews; quick setup.
Cons: Short duration; add-ons needed.
Best For: Bargain hunters.
8. Sold.co.uk – Best for Speed
Sold.co.uk prioritizes rapid sales with a no-fuss platform.
Pricing: £0 (30 days, full package).
Key Features: Viewings/legals included.
Pros: 4.5/5 Trustpilot; 98% sale price.
Cons: 30-day limit.
Best For: Urgent moves.
Comparison Table: Fees, Ratings, Success
Agent | Starting Fee | Trustpilot Rating | Avg. Sale Price | Portal Highlights |
|---|---|---|---|---|
99home | £0-£99 | 4.8/5 | 98% | Enquiry alerts, add-ons |
Yopa | £999 | 4.3/5 | 98% | 24/7 dashboard, hybrid |
Purplebricks | £0-£1,699 | 3.9/5 | 97% | App-based tours |
eMoov | £295 | 4.7/5 | 98% | Multi-portal messaging |
Visum | £49/mo | 4.2/5 | 98% | Modular pay-as-you-go |
The Property Selling Co. | £0 | 4.7/5 | 100% | Full digital handling |
Quicklister | £63 | 4.6/5 | N/A | Quick uploads |
Sold.co.uk | £0 | 4.5/5 | 98% | Fast viewings |
(Data from 2025 sources; prices incl. VAT.)
Choosing the Right Agent for You
Match your needs to the agent:
Define Goals: Budget (99home, Quicklister), speed (Sold.co.uk), or support (Yopa).
Check Reviews: 2025 Trustpilot for response times under 24 hours.
Test Portals: Try free valuations; ensure mobile compatibility.
Compare Quotes: Use GetAgent for postcode-based matches.
Look for Perks: Seek 5% discounts (e.g., 99home codes) or no-fee guarantees.
Pro tip: List mid-week for 20% more views; refresh monthly to stay visible.
Tips to Save Time and Boost Savings
Go Digital: Upload HD photos and clear details to cut fall-throughs (1 in 3 risk).
Use Add-Ons Smartly: Pro photos add £5,000+ to offers.
Monitor Analytics: Aim for 100+ views in week one; tweak pricing if low.
Pair with Portals: Use Zoopla alerts for buyer savings.
Recent X feedback: “Yopa’s portal sold my flat in 5 weeks, saved £5k!”
Your Next Step to Smarter Deals
The UK’s 2025 property market rewards speed and smarts. From 99home’s budget-friendly portal to Yopa’s hybrid edge, these agents deliver results. Pick one, get a free valuation, and start saving today. Selling or buying? Share your plans below or visit a top agent’s site now!
Informational only; consult professionals for advice. Updated October 2025.